USPS


For three years at McCann-MRM, I’ve written television, direct mail, banner, print ads, articles, full-bore books, and more for The United States Postal Service.

Really, I’ve done everything but deliver packages for them (though I’d gladly run a route to get one of those cool postal courier windbreakers). Here’s some of my favorite work:

A spot about how the USPS is always improving its network so it runs
like finely tuned watch:


Two different approaches to direct mail ads about USPS’ surchargeless shipping...

Maybe shipping should be as boring as it sounds:



Or maybe the best word a shipper can hear is NO: