Craigslist
Craigslist is a hive of weirdos and oddities. In between searches for a used car, you’ll find chicken diapers, VooDoo doll potatoes, and any number of unrepeatable vulgarities.
But, it’s an effective tool. So, we thought it was time for Craigslist to embrace its reputation for the bizarre and fully admit that the site is “weird, but it works.
We thought a Cards Against Humanity esque game would be a fun activation to remind people of Craiglist and its entertainment value:

And some digital ads that admit the site may be weird, but it ultimately does work: