https://mattgenise.cargo.site Matt Genise Thu, 22 Jun 2023 18:08:57 +0000 https://mattgenise.cargo.site en https://mattgenise.cargo.site/Front-page Fri, 29 Jul 2022 04:44:15 +0000 Matt Genise https://mattgenise.cargo.site/Front-page Copywriter. Not an art director. Copywriter.Below is a self-portrait, in case you needed any more evidence that I am a copywriter: <img width="3613" height="3024" width_o="3613" height_o="3024" data-src="https://freight.cargo.site/t/original/i/13e734bd5750a701f5ec13e2e5ec095cd0ed489dfcab2e7e9007eba77fc501c2/Me.jpg" data-mid="149677630" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/13e734bd5750a701f5ec13e2e5ec095cd0ed489dfcab2e7e9007eba77fc501c2/Me.jpg" /> See? Not an art director. https://mattgenise.cargo.site/About-Me Fri, 29 Jul 2022 04:44:15 +0000 Matt Genise https://mattgenise.cargo.site/About-Me About Me(Matt (Genise, specifically))I like to show off. But an “about me” page is, traditionally, not a great place to show off. The point isn’t stylistic flexibility. The point is brevity: a concise synopsis of yourself written in that reliable “copywriter” tone. How is that tone achieved? Usually with a strained but clever opening, a nice chunk of humorous biography, and a zany concluding exhortation to reach out. The word “dream” is probably lodged somewhere in there, too, alongside a sincere declaration of love for advertising. Expect few adverbs, fewer polysyllables, a spare comma or two, and many sentence fragments. You know what, let me just show you: “Writer. Of copy. Sometimes fiction. Frequently Tweets. Never poetry. Definitely words. And this about me. I’m a former production coordinator and assistant who always dreamed of getting paid to write. But, with a slow-going novel and a bank account unfit for bohemia I turned to every author’s fourth love: copy. Yet sometimes your fourth love is your true love. Reach out if you want to bemoan the state of popular fiction, or hear about my time dodging pinwheeling wine glasses on reality TV sets.” See what I mean now? It works pretty well. https://mattgenise.cargo.site/Baboon-to-the-Moon Fri, 29 Jul 2022 04:44:16 +0000 Matt Genise https://mattgenise.cargo.site/Baboon-to-the-Moon Baboon to the MoonYoung Ones 2023 Shortlist: Craft in Writing Gen Z has untraditional travel habits. So, they need an untraditional bag. Well...less a bag and more a diehard travel partner. A partner vivid with personality, prepared for the messy, the wild, the borderline illicit. The fun of travel. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2b0880fb1b16179c9279dcb14bd0fcf6fef8a892d446a44706a649b8026a2241/Baboon-Deck2.png" data-mid="174173178" border="0" src="https://freight.cargo.site/w/1000/i/2b0880fb1b16179c9279dcb14bd0fcf6fef8a892d446a44706a649b8026a2241/Baboon-Deck2.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/20d9645bc12696bbbd134d24c353b728915c12c9f0180c3daae87e6c82272a3d/Baboon-Deck4.png" data-mid="174173180" border="0" src="https://freight.cargo.site/w/1000/i/20d9645bc12696bbbd134d24c353b728915c12c9f0180c3daae87e6c82272a3d/Baboon-Deck4.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b6eb19314f0730dafcd239c2e33171522a99401c367c98176271a2310a82cdb7/Baboon-Deck3.png" data-mid="174173179" border="0" src="https://freight.cargo.site/w/1000/i/b6eb19314f0730dafcd239c2e33171522a99401c367c98176271a2310a82cdb7/Baboon-Deck3.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9f11f47638a57be91415ce8a0050986e957ec802596f203baa36a7fe4fd4d013/Baboon-Deck5.png" data-mid="174173181" border="0" src="https://freight.cargo.site/w/1000/i/9f11f47638a57be91415ce8a0050986e957ec802596f203baa36a7fe4fd4d013/Baboon-Deck5.png" /> https://mattgenise.cargo.site/Books-are-Magic Fri, 29 Jul 2022 04:44:17 +0000 Matt Genise https://mattgenise.cargo.site/Books-are-Magic Books are Magic Books are boring...allegedly. People tend to mistake literature for homework and longwinded lectures. But, the truth is books aren’t boring: they’re packed with weird characters, funny details, and (yes) magical (sorry) stories.&nbsp; <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/72b58d4adff8efa211c9413ea45cbd2fb9088ffc235729a9f83298f822da2051/Quarter6Crit2.png" data-mid="174173366" border="0" src="https://freight.cargo.site/w/1000/i/72b58d4adff8efa211c9413ea45cbd2fb9088ffc235729a9f83298f822da2051/Quarter6Crit2.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b570222e47902a56fa7a3055b9b3ed1c7f3a592dc56bda025011f3fcada8dc5e/Quarter6Crit.jpg" data-mid="174173414" border="0" src="https://freight.cargo.site/w/1000/i/b570222e47902a56fa7a3055b9b3ed1c7f3a592dc56bda025011f3fcada8dc5e/Quarter6Crit.jpg" /> <img width="4501" height="2532" width_o="4501" height_o="2532" data-src="https://freight.cargo.site/t/original/i/358435744add35f5d126ebc898acc39fc486c75cba299a27d8bc7a61f9ea657c/Front-Wall-Mockup_CROP.png" data-mid="174173362" border="0" src="https://freight.cargo.site/w/1000/i/358435744add35f5d126ebc898acc39fc486c75cba299a27d8bc7a61f9ea657c/Front-Wall-Mockup_CROP.png" /><img width="5402" height="3038" width_o="5402" height_o="3038" data-src="https://freight.cargo.site/t/original/i/1c528564ae6f443ee5e29aa8c3dc765bc17f61bf9139ec633033370e0d9e1779/Wall_CROP.jpg" data-mid="174173415" border="0" src="https://freight.cargo.site/w/1000/i/1c528564ae6f443ee5e29aa8c3dc765bc17f61bf9139ec633033370e0d9e1779/Wall_CROP.jpg" /> <img width="2200" height="3200" width_o="2200" height_o="3200" data-src="https://freight.cargo.site/t/original/i/9e2f54dad3a2a1e5e66a8cff7ee51f7adfa62a4c781c408aeb524ee102e1480f/IGCarousel_2_REV.gif" data-mid="174173364" border="0" src="https://freight.cargo.site/w/1000/i/9e2f54dad3a2a1e5e66a8cff7ee51f7adfa62a4c781c408aeb524ee102e1480f/IGCarousel_2_REV.gif" /> <img width="2200" height="3200" width_o="2200" height_o="3200" data-src="https://freight.cargo.site/t/original/i/92ac438cb28ee8713a74d65767710328f5aff13609f57d3fcd78edbf2e0eced9/IGCarousel_1_REV2.gif" data-mid="174173363" border="0" src="https://freight.cargo.site/w/1000/i/92ac438cb28ee8713a74d65767710328f5aff13609f57d3fcd78edbf2e0eced9/IGCarousel_1_REV2.gif" /> https://mattgenise.cargo.site/Vox Thu, 22 Jun 2023 18:08:57 +0000 Matt Genise https://mattgenise.cargo.site/Vox Vox Reading the news is necessary, but arduous. It’s frequently composed of indigestible word counts, obscure new names, and... rather unflattering pictures of suit-and-tie ghouls. Vox has solved this, though, with its robust line-up of short and straightforward podcasts. So, we’d like you to stop reading the news. And start listening. https://mattgenise.cargo.site/Candy-Crush Tue, 04 Apr 2023 21:05:33 +0000 Matt Genise https://mattgenise.cargo.site/Candy-Crush Candy Crush Life is annoying and stressful: delays, push notifications, spam emails etc. Even our emotional releases have been infected by this uniquely modern bullshit. Which is why Candy Crush wants to expand their colorful destruction and help you crush all that uniquely modern bullshit. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/d4ad55a275cca38c1a2aec4c973facd3ebf424952cde2fa6305606e80654de37/Candy-Crush-Deck_Slide-One.jpg" data-mid="174268345" border="0" src="https://freight.cargo.site/w/1000/i/d4ad55a275cca38c1a2aec4c973facd3ebf424952cde2fa6305606e80654de37/Candy-Crush-Deck_Slide-One.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fb9462bfd1d98043e0bc9be224f5db2cb073feee16ca060b9141d99e9288535f/Candy-Crush-Deck_Slide-2.jpg" data-mid="174268338" border="0" src="https://freight.cargo.site/w/1000/i/fb9462bfd1d98043e0bc9be224f5db2cb073feee16ca060b9141d99e9288535f/Candy-Crush-Deck_Slide-2.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f1a354c02b94f162b719f0315f9f6945d01db0fe969b1e7cb91067c5018d20b3/Candy-Crush-Deck_Slide-3.jpg" data-mid="174268339" border="0" src="https://freight.cargo.site/w/1000/i/f1a354c02b94f162b719f0315f9f6945d01db0fe969b1e7cb91067c5018d20b3/Candy-Crush-Deck_Slide-3.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c524b5a9e3a34865caad3f86b36faa00f7f5a611efe93d7968545d9239b58c22/Candy-Crush-Deck_Slide-4.jpg" data-mid="174268340" border="0" src="https://freight.cargo.site/w/1000/i/c524b5a9e3a34865caad3f86b36faa00f7f5a611efe93d7968545d9239b58c22/Candy-Crush-Deck_Slide-4.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6d7c19f3a851ca8bcfce995cba9f4365f0de7f105d1fad0dd2df2bc35a03c11a/Candy-Crush-Deck_Slide-5.jpg" data-mid="174268341" border="0" src="https://freight.cargo.site/w/1000/i/6d7c19f3a851ca8bcfce995cba9f4365f0de7f105d1fad0dd2df2bc35a03c11a/Candy-Crush-Deck_Slide-5.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ae9ae35eff7a56afb54daa29c284729170101bc84dbcbdc8befb25ecf55e571d/Candy-Crush-Deck_Slide-6.jpg" data-mid="174268342" border="0" src="https://freight.cargo.site/w/1000/i/ae9ae35eff7a56afb54daa29c284729170101bc84dbcbdc8befb25ecf55e571d/Candy-Crush-Deck_Slide-6.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1ee187743cd7fadc67b395f05a1937d374ecb175b1c21d1ef9cb7387b0aa3092/Candy-Crush-Deck_Slide-7.jpg" data-mid="174268343" border="0" src="https://freight.cargo.site/w/1000/i/1ee187743cd7fadc67b395f05a1937d374ecb175b1c21d1ef9cb7387b0aa3092/Candy-Crush-Deck_Slide-7.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/34e96208a727b9c810354aa045b06b0ea7ca0390b197925b91777c6192754525/Candy-Crush-Deck_Slide-8.jpg" data-mid="174268344" border="0" src="https://freight.cargo.site/w/1000/i/34e96208a727b9c810354aa045b06b0ea7ca0390b197925b91777c6192754525/Candy-Crush-Deck_Slide-8.jpg" /> https://mattgenise.cargo.site/Craigslist Mon, 17 Apr 2023 04:55:55 +0000 Matt Genise https://mattgenise.cargo.site/Craigslist Craigslist Craigslist is a hive of weirdos and oddities. In between searches for a used car, you’ll find chicken diapers, VooDoo doll potatoes, and any number of unrepeatable vulgarities. But, it’s an effective tool. So, we thought it was time for Craigslist to embrace its reputation for the bizarre and fully admit that the site is “weird, but it works.<img width="2574" height="1530" width_o="2574" height_o="1530" data-src="https://freight.cargo.site/t/original/i/f89a489e344ed825cc87471d9a3323267448ddd85611544c989520f702ce4b23/Box-mockup.jpg" data-mid="176554825" border="0" src="https://freight.cargo.site/w/1000/i/f89a489e344ed825cc87471d9a3323267448ddd85611544c989520f702ce4b23/Box-mockup.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/04bfd540b99ed81a2c58723078505c37de369616de15bfc056ff86317fde9633/Ham.jpg" data-mid="176554826" border="0" src="https://freight.cargo.site/w/1000/i/04bfd540b99ed81a2c58723078505c37de369616de15bfc056ff86317fde9633/Ham.jpg" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/fae318e67608ce0cf6e6a78a5951c8091ca56fecc0e17d9620918b6b5359b16f/Artboard-1.jpg" data-mid="176554822" border="0" src="https://freight.cargo.site/w/1000/i/fae318e67608ce0cf6e6a78a5951c8091ca56fecc0e17d9620918b6b5359b16f/Artboard-1.jpg" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/d1adf381fb58e868f2a1a54fe5876b79ba05cb652dca440eb88aeae201708772/Kia1_AdobeExpress.gif" data-mid="176559869" border="0" src="https://freight.cargo.site/w/540/i/d1adf381fb58e868f2a1a54fe5876b79ba05cb652dca440eb88aeae201708772/Kia1_AdobeExpress.gif" /> <img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/2c6cadaef81bf9404feafa1c0e218a21c140e873fa6931d8097806dd3d4d2852/Lady_Bug_AdobeExpress.gif" data-mid="176559874" border="0" src="https://freight.cargo.site/w/360/i/2c6cadaef81bf9404feafa1c0e218a21c140e873fa6931d8097806dd3d4d2852/Lady_Bug_AdobeExpress.gif" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/2fe04cd8f0748b7c44a82576dbc45277b0214eb0519df07fc97fa09678067ee7/Artboard-2.jpg" data-mid="176554823" border="0" src="https://freight.cargo.site/w/1000/i/2fe04cd8f0748b7c44a82576dbc45277b0214eb0519df07fc97fa09678067ee7/Artboard-2.jpg" /> https://mattgenise.cargo.site/Volvo Tue, 20 Jun 2023 18:29:31 +0000 Matt Genise https://mattgenise.cargo.site/Volvo VolvoCannes Future Lions 2023: Shortlisted Roads are unsafe, even for pedestrians. The brief, mundane moment of crossing an intersection can escalate into tragedy due to ignorant drivers, tricky turns, or unaware pedestrians. But Volvo can solve this problem by using its signature LiDAR tech to alert drivers and pedestrians of potential collisions, ensuring peace of mind and protection at every step. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a18437aa7be9d8e020cc8b133232de8ddcce5f9e5621528c0745c5987efd4e4/Liguard-board.jpg" data-mid="182982951" border="0" src="https://freight.cargo.site/w/1000/i/2a18437aa7be9d8e020cc8b133232de8ddcce5f9e5621528c0745c5987efd4e4/Liguard-board.jpg" /> https://mattgenise.cargo.site/Gigantic-Brewing Sun, 16 Apr 2023 00:19:16 +0000 Matt Genise https://mattgenise.cargo.site/Gigantic-Brewing Gigantic Brewing Company Atlanta Addys 2023: Judge’s PickYoung Ones 2023 shortlist: Packaging &nbsp; &nbsp; Graphis New Talent Awards 2023: Silver Craft beers, aside from face-contoring hoppiness, are known primarily for one trait: inventive labels. These labels tend to be so striking and so unique that it can feel reminiscent of the early, sparks-before-the-blaze years of design: years we thought were worth paying homage to in illustration and prose. <img width="5517" height="3200" width_o="5517" height_o="3200" data-src="https://freight.cargo.site/t/original/i/cd77a0917fe7ff1e446479c0849e4e44efb4041fd633df79e128ab2b552f706d/FrankLloydWright_Label.jpg" data-mid="175503409" border="0" src="https://freight.cargo.site/w/1000/i/cd77a0917fe7ff1e446479c0849e4e44efb4041fd633df79e128ab2b552f706d/FrankLloydWright_Label.jpg" /><img width="5517" height="3200" width_o="5517" height_o="3200" data-src="https://freight.cargo.site/t/original/i/c7fd4399581340ddb1c8f78f38ae43af460a63d4a8595bc0a9d222c08453937a/KeithHaring_Label.jpg" data-mid="175503410" border="0" src="https://freight.cargo.site/w/1000/i/c7fd4399581340ddb1c8f78f38ae43af460a63d4a8595bc0a9d222c08453937a/KeithHaring_Label.jpg" /><img width="5517" height="3200" width_o="5517" height_o="3200" data-src="https://freight.cargo.site/t/original/i/9e5867a746846bb390f6a950cd972cdb98cdac349419f1d01caccdd3593f06f0/MassimoVignelli_Label.jpg" data-mid="175503411" border="0" src="https://freight.cargo.site/w/1000/i/9e5867a746846bb390f6a950cd972cdb98cdac349419f1d01caccdd3593f06f0/MassimoVignelli_Label.jpg" /><img width="5517" height="3200" width_o="5517" height_o="3200" data-src="https://freight.cargo.site/t/original/i/3dc7010d0ca54ee07ae9f995a6cb732b6c99f9763f368864a6df85fe1f75f386/RoyLichtenstein_Label.jpg" data-mid="175503413" border="0" src="https://freight.cargo.site/w/1000/i/3dc7010d0ca54ee07ae9f995a6cb732b6c99f9763f368864a6df85fe1f75f386/RoyLichtenstein_Label.jpg" /><img width="5517" height="3200" width_o="5517" height_o="3200" data-src="https://freight.cargo.site/t/original/i/a3046028627cf08d77bd6e57bc04642703b3fd2a532a031138bc707eedcef5e0/PaulRand_Label.jpg" data-mid="175503412" border="0" src="https://freight.cargo.site/w/1000/i/a3046028627cf08d77bd6e57bc04642703b3fd2a532a031138bc707eedcef5e0/PaulRand_Label.jpg" /><img width="5517" height="3200" width_o="5517" height_o="3200" data-src="https://freight.cargo.site/t/original/i/2ce2f202ace349c543a66bfd46ad885221a3b4a2755bdc3def780af67be77003/SaulBass_Label.jpg" data-mid="175503414" border="0" src="https://freight.cargo.site/w/1000/i/2ce2f202ace349c543a66bfd46ad885221a3b4a2755bdc3def780af67be77003/SaulBass_Label.jpg" />